NIL & Sports Sponsorships: Win on Game Day, and Every Day

Sports have always been a powerful way to build brand affinity. But today’s playbook is evolving. From Name, Image, and Likeness (NIL) sponsorships to high-impact OTT media buys and stadium activations, PrecisionLocal helps brands get in the game with strategies that drive measurable results.

Name, Image & Likeness (NIL) Sponsorships

NIL sponsorships allow brands to tap into the local star power of collegiate athletes, creating authentic connections with loyal fanbases. Whether you’re sponsoring a single athlete or building a campaign around a full roster, NIL gives your business the opportunity to:

Align with high-impact local influencers
Generate buzz across social media and digital channels
Build trust with a new generation of buyers
Drive foot traffic and measurable results in your local market

We’ll help you identify the right athletes, craft a compliant sponsorship strategy, and bring your campaign to life with video, social, and in-store activation.

Sports Sponsorships That Drive Local Impact

Sports partnerships are one of the most effective ways to boost brand recognition and connect with your community. Whether it’s college athletics, minor league teams, or the pros, PrecisionLocal gives you access to sponsorship opportunities that deliver.

Available Sponsorship Opportunities:

From high-impact visuals to hyperlocal radio spots, these tactics create authentic touchpoints with passionate fanbases, reinforcing your presence and relevance in key markets.

College NIL Sponsorships (Name, Image & Likeness)

University Sponsorships

Stadium Signage

Radio Advertising

In-Game Video Board Displays

TV Commercials

Player Autograph Days

Website Display Banners

In-Game Ribbon Board Displays

Radio Endorsements

In-Studio Broadcasts

Weekly How-To Segments

Home Maintenance Calendars

OTT Media Buys in Live Sports Programming

Streaming is now the dominant way fans consume sports, especially among younger, high-intent audiences. With OTT and Connected TV (CTV) placements, your brand can appear during:

Live NCAA Football and Basketball

NFL Regular Season and Playoff Games

NBA National and Local Broadcasts

Conference Championships and Bowl Games

March Madness and the NBA Playoffs

These buys can be layered with geo-targeting, behavioral filters, and household-level data — giving you the power of broadcast with the precision of digital.

Why It Works

High Engagement:

Sports content consistently delivers unmatched viewer attention and loyalty.

Targeted Reach:

OTT and sponsorships allow you to focus on ZIP codes, neighborhoods, or entire regions.

Authentic Connection:

NIL and team-based activations build credibility with local audiences.

Cross-Channel Impact:

Combine TV, digital, radio, and in-person to maximize frequency and brand recall.

Proven ROI:

Every campaign is tracked, measured, and optimized for performance.

Ready to Break Through the Noise?

Let’s talk about how NIL, sports sponsorships, and live sports media can put your brand front and center — right where your audience is watching, listening, and engaging.

PrecisionLocal: Your Path to Marketing Excellence

Partner with PrecisionLocal and experience a new level of marketing sophistication. Our comprehensive suite of services is designed to meet your every need, ensuring your brand not only competes, but leads in the local market.